Absolut

On Earth Day, Absolut became Planet Earth's Favorite Vodka, recommitting itself to sustainability efforts big and small, including going straw-free company-wide. For the announcement, we created this six-foot-tall piece made of more than 60,000 plastic straws saved from the landfill, turning waste into wonderful.

The project made its debut at Bar Recycle in NYC, an interactive event designed to encourage consumers to practice sustainability by exchanging recyclables for a Absolut cocktails.